SofTouch System’s AI Tracking Chart
The 5 W’s of AI
Artificial Intelligence (AI) is revolutionizing business operations by offering tools to boost efficiency, creativity, and decision-making. This AI Tracking guide from SofTouch Systems answers the essential questions—What, Who, Where, When, and Why—helping you unlock AI’s potential for your organization.
What is AI?
AI encompasses technologies that mimic human intelligence to perform tasks like text generation, image creation, video editing, and voice synthesis. These tools simplify workflows and enable the creation of engaging content while enhancing efficiency.
Who Should Use AI?
This guide is designed for business leaders of all sizes who aim to stay competitive by leveraging technology. Whether you’re a small business owner or a corporate executive, AI can help you better serve your customers and communities.
Where Can AI Be Applied?
AI tools are versatile and can be applied across various domains:
- Crafting newsletters or marketing campaigns.
- Enhancing educational experiences with interactive content.
- Improving customer engagement in business operations.
- Improving efficacy in company systems and workflows.
When Should You Explore AI?
The time is now. With rapid advancements in technology and affordable pricing—from free open-source options to budget-friendly subscriptions—there’s no better moment to integrate AI into your daily processes.
Why Use AI?
AI saves time, reduces costs, and empowers you to focus on what matters most: growing your organization or serving your community. By adopting AI tools strategically, you can boost productivity while fostering innovation and creativity.
Why Start AI Now?
AI is no longer a futuristic concept but a practical tool for transforming how you work. From automating repetitive tasks to enabling creative breakthroughs, these technologies can and will make a lasting impact on your organization.
Below, you’ll find a detailed chart that tracks the leading AI companies and their products across text (LLMs), image, video, and audio generation. This chart provides an at-a-glance overview of each tool’s use cases, pricing structures, and capabilities to help you make informed decisions about which solutions are right for you.
AI Tracking Chart
The Living List
***NOTE*** View the chart in landscape mode if using a mobile device.
AI Models List
| Company | Products | Use Cases | Pricing | Abilities |
|---|
This AI Tracking chart captures the diverse ecosystem of companies innovating in generative AI across modalities as of *under construction. *Gab.AI
Understanding the Differences of AI
What is an AI Text Generator and How Does It Work?
An AI text generator is a software tool that creates human-like text based on patterns learned from vast amounts of data. These models use advanced artificial intelligence techniques, such as natural language processing (NLP) and machine learning, to generate coherent and contextually relevant sentences.
For example, AI-powered tools like ChatGPT can write essays, answer questions, generate creative stories, or assist with business communication. They work by predicting the most likely next word in a sentence based on the input they receive. This ability makes them useful for content creation, brainstorming ideas, or even improving writing efficiency.
AI text generators are transforming industries by enabling faster and more efficient writing. Whether you’re a student, a business owner, or a content creator, these tools can help streamline your work.
What is an AI Generative Photo Model and How Does It Work?
An AI generative photo model creates realistic or stylized images based on input descriptions, sketches, or datasets of existing photos. These models use deep neural networks like GANs (Generative Adversarial Networks) to generate high-quality images that look as though they were created by human photographers or artists.
For example, tools like DALL·E and Stable Diffusion can generate stunning digital artwork, realistic portraits, and even product designs from simple text prompts. AI-generated images are widely used in advertising, game development, and social media content creation.
AI photo generation is making digital creativity more accessible to designers, marketers, and hobbyists alike.
What is an AI Generative Audio Model and How Does It Work?
An AI generative audio model creates music, speech, or sound effects using advanced machine learning algorithms and neural networks trained on vast datasets of audio recordings. These models analyze musical notes, speech patterns, or ambient sounds to generate new, high-quality audio compositions.
For example, AI-powered tools like AIVA and OpenAI’s Jukebox can compose original music in different styles, while Resemble AI and ElevenLabs generate lifelike voiceovers from text. These models help artists, content creators, and businesses produce professional-quality audio with minimal effort.
AI audio generation is transforming industries such as film, gaming, and podcasting by making sound design and voice synthesis more accessible.
What is an AI Generative Video Model and How Does It Work?
An AI generative video model is a type of artificial intelligence that creates realistic or stylized videos based on text descriptions, images, or existing footage. These models use deep learning and computer vision to analyze video patterns and generate new frames that mimic human creativity.
For example, platforms like Runway ML or Synthesia allow users to create high-quality videos by simply providing a script or a prompt. These models can generate animations, deepfake-style content, and even realistic human avatars.
AI-powered video generation is revolutionizing industries like marketing, entertainment, and education by making video production faster and more accessible. Explore more about AI video generators in this
What is a Multimodal AI Model and How Does It Work?
A multimodal AI model is an advanced artificial intelligence system that can understand and generate content across multiple formats, such as text, images, audio, and video, simultaneously. These models integrate natural language processing (NLP), computer vision, and deep learning to create richer and more interactive outputs.
For instance, GPT-4V and Google’s Gemini can process both text and images to answer questions about pictures, generate captions, or even create visual content based on descriptions. This technology enables applications like AI-powered tutoring, content creation, and even real-time assistance for visually impaired users.
Multimodal AI is paving the way for more dynamic and intuitive human-computer interactions.
Understanding AI Pricing Models: Free, Subscription, Pay-Per-Use, and Enterprise Plans
AI companies use different pricing models based on how their technology is intended to be used—whether for individual creators, businesses, or large-scale enterprises. Here’s a breakdown of the most common AI pricing structures and what they mean for users:
1. Free and Freemium AI Models
Many AI companies offer free access to basic versions of their models to attract users and encourage adoption. These models often have usage limits, such as a restricted number of daily prompts, lower-quality outputs, or watermarks on AI-generated content.
Example: OpenAI’s ChatGPT Free version gives users access to GPT-3.5 but limits the number of messages and features. Canva AI and Runway ML also provide free-tier access with reduced capabilities.
Who is this for? Hobbyists, students, and casual users who need AI tools occasionally.
2. Subscription-Based AI Models
Some AI companies use a monthly or yearly subscription model, offering premium features such as faster processing speeds, priority access to new updates, or higher-quality outputs.
Example: ChatGPT Plus ($20/month) provides access to GPT-4, which is faster and more reliable than the free version. Midjourney, an AI image generator, uses a subscription-based plan to give users more image generations per month.
Who is this for? Freelancers, small businesses, and professionals who need consistent AI assistance for writing, design, or video editing.
3. Pay-Per-Use AI Models (API-Based Pricing)
Some AI models charge based on usage, meaning users only pay for what they consume. This is common in AI APIs, where businesses integrate AI features into their own software without a monthly commitment. Pricing is often based on factors like the number of words generated, image resolutions, or minutes of AI-generated speech.
Example: OpenAI’s GPT API charges per 1,000 tokens (units of text), while ElevenLabs AI voice generation charges per second of generated speech. Similarly, Stable Diffusion API charges per image request.
Who is this for? Developers, startups, and businesses integrating AI into apps, chatbots, or creative workflows without needing a fixed subscription.
4. Enterprise AI Solutions (Custom Pricing & Licensing)
For large-scale businesses, AI providers offer custom enterprise pricing, which includes dedicated server access, enhanced security, and customized AI models trained on proprietary data. These contracts often include bulk discounts and priority support.
Example: Google’s Gemini AI, Microsoft Azure AI, and OpenAI’s Enterprise GPT provide large organizations with tailored AI models, private cloud hosting, and compliance-focused features. Companies like Adobe and Nvidia also offer enterprise AI solutions for creative industries and AI-powered computing.
Who is this for? Large corporations, research institutions, and government agencies looking for secure, scalable AI solutions.
Which AI Pricing Model Is Right for You?
- Casual Users: Free/Freemium plans work well.
- Freelancers & Creators: Subscriptions provide better AI-generated content and priority access.
- Developers & Businesses: Pay-per-use APIs allow flexibility and scalability.
- Enterprises: Custom AI solutions offer advanced features, security, and large-scale support.
Understanding these models helps users decide which AI tools are accessible for personal use and which are designed for large-scale business applications.