Online scams aren’t new—but they’ve never been this convincing.
According to Google, nearly 60% of people globally experienced a scam in the last year. Thanks to AI voice cloning, deepfakes, and social engineering, even seasoned professionals are being fooled.
This rise in realism underscores something every business should take seriously: the importance of layered security against scams. No single tool can protect you from all threats. However, a layered approach makes scams far easier to stop before they strike. This strategy is like the one Google is rolling out across its platforms.
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Google’s New Scam-Fighting Features
Google’s latest updates show how even tech giants need constant innovation to stay ahead of scammers. Here’s what’s new:
- Safer Links in Google Messages
Messages that contain suspicious links now trigger an automatic warning. Users receive this warning before they click. Access is blocked unless the message is marked “not spam.” - Key Verifier for Android Users
Android 10+ users can now verify encryption keys through QR codes. This ensures private messages are truly between trusted contacts. - Recovery Contacts for Google Accounts
Users can now assign trusted friends or family as backup verifiers. This is useful in case of account compromise or forgotten credentials. It serves as an extra safety net when other recovery methods fail. - Sign-In with Mobile Number
If your phone is lost or replaced, this feature simplifies account recovery. You can use your mobile number and previous device passcode. - Be Scam Ready Game
A gamified tool that helps users recognize real-world scam patterns through interactive scenarios. - Public Awareness Campaigns
Google is partnering with organizations like the National Cybersecurity Alliance and AARP. The goal is to fight elder fraud and strengthen cyber-education across the U.S.
These initiatives emphasize proactive protection—a philosophy we share at SofTouch Systems.
What Businesses Can Learn from Google
Google’s innovations reinforce a core truth of cybersecurity: awareness and technology must work together.
At SofTouch Systems, we help businesses apply that same principle through multi-layered defense strategies that stop scams at every point of contact:
Password Managers (1Password) – Reduce credential reuse and block phishing attempts.
Antivirus + DNS Filtering (Bitdefender) – Identify malicious sites before they load.
VPNs and Encryption – Keep your team’s communications private from impersonators.
Cloud Backups and Monitoring – Ensure recovery if data is ever compromised.
Employee Scam-Awareness Training – Teach staff how to recognize and report threats.
Each layer protects what the others can’t. Together, they form a “human + technology firewall” strong enough to withstand even AI-driven scams.
Protecting People Means Protecting Businesses
While Google focuses on protecting billions of users, SofTouch Systems focuses on protecting your users—your team, clients, and data.
Scammers now use sophisticated tools that can mimic voices, forge identities, and even duplicate corporate email chains. That means your first line of defense isn’t just software—it’s strategy.
STS’s No Surprise IT framework delivers the same proactive protection approach Google advocates for. It includes predictable pricing, clear SLAs, and monthly “Trust Reports.”
Layered defense stack tailored to SMBs and nonprofits.
Employee phishing simulations and training refreshers.
Because staying safe online shouldn’t rely on luck—it should rely on preparation.
Stay Ahead of the Scammers
Google’s efforts are proof that the threat landscape is evolving daily. Now is the time to strengthen your defenses. Whether you’re a local business in Texas or a digital nomad running global operations, you need to be prepared.
Start with a free Security Posture Assessment at SofTouchSystems.com.
We’ll evaluate your systems, train your staff, and layer your protection before scammers ever get the chance.
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