What Just Happened? If you track search performance, you felt it. The Google num=100 parameter removal in September 2025 changed how results pages load. It also altered how tools collect data. Google confirmed it no longer supports a results-per-page parameter; in practice, standard pages now show about ten results, not 100. As a result, manyContinue reading “Google num=100 Parameter Removal: What It Means for Your SEO in the AI Age”
Author Archives: James Bearden
Understanding MSP Jargon, Part 1: 30 Essential IT Security Terms Every Texas Business Owner Should Know
Why This Series Matters If you’ve ever sat in an IT meeting and thought, “They lost me after ‘endpoint protection,’” you’re not alone.At SofTouch Systems (STS), we believe transparency starts with understanding. As your Managed Service Provider (MSP), we want you to feel confident. You should know exactly what we mean when we talk aboutContinue reading “Understanding MSP Jargon, Part 1: 30 Essential IT Security Terms Every Texas Business Owner Should Know”
Windows 10 Nears End-of-Life — and Microsoft Just Broke Its Upgrade Tool
Just when millions of users were preparing to move on, Microsoft pulled a curveball. Windows 10 will reach end-of-life (EOL) on October 14, 2025. Two weeks prior to this date, Microsoft confirmed that its Media Creation Tool (MCT) might close unexpectedly. This tool is one of the most common ways to create upgrade media forContinue reading “Windows 10 Nears End-of-Life — and Microsoft Just Broke Its Upgrade Tool”