The Rise of AI‑Savvy Sales Teams AI‑Savvy Sales Teams are no longer futuristic jargon, they’re fast becoming the competitive lifeline for modern MSPs and tech-focused companies. According to Business Insider, Microsoft recently let go of around 9,000 generalist sales reps, marking a seismic shift from “relationship guys” to technically skilled solution engineers and AI‑augmented sellersContinue reading “AI-Savvy Sales Teams Become the New Norm: Texas MSPs Must Beat the Curve with AI‑Driven Selling”
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Data Breaches Cost You More Than Prevention: Why SMBs Must Invest in Security Now
Data breaches are the nightmare scenario for many small and midsize businesses (SMBs) a mix of disruption, customer loss, legal headaches, and rising recovery costs. The truth is that data breaches cost more than prevention. Below, we explore why SMBs need to treat data breaches as existential threats yet face them with calm, calculated action,Continue reading “Data Breaches Cost You More Than Prevention: Why SMBs Must Invest in Security Now”
End Point Protection Checklist: 10 Things You Need to Secure Your Business
In today’s threat-heavy environment, protecting your endpoints, laptops, desktops, smartphones, and servers, is no longer optional. They’re your frontline defense and the most targeted entry points for cybercriminals. This endpoint protection checklist is tailored for small to midsize businesses in Central and South Texas who value reliable, no-nonsense IT security. At SofTouch Systems, we believeContinue reading “End Point Protection Checklist: 10 Things You Need to Secure Your Business”